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Diehard Level

How ownership’s self-induced plight led to Bulls’ investment in sustained mediocrity

Will Gottlieb

June 20, 2025

Mediocrity is deeply ingrained in the Chicago Bulls foundation under Michael Reinsdorf's watch.

May 15, 2018; Chicago, IL, USA; Chicago Bulls president and chief operating officer Michael Reinsdorf waves during the 2018 NBA Draft Lottery at the Palmer House Hilton. Mandatory Credit: Patrick Gorski-USA TODAY Sports

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