ALLCITY Unveils New Brand Slogan “Sports Over Everything”

Company launches ALLCITY.OURCITY. charitable initiative to further build community

CHICAGO — ALLCITY announced today the launch of its new brand slogan, “Sports Over Everything,” signaling an evolution in the company’s mission and a renewed commitment to building powerful sports communities across its five cities. The new slogan reflects the company’s belief in sports as a unifying force, one that connects people beyond wins and losses and into lasting communities.

This brand evolution comes amid significant growth across ALLCITY’s network, especially at CHGO. In 2025, CHGO surpassed 100,000 subscribers on YouTube, while its expanding YouTube channel presence and podcast platforms drove more than 52+ million video views and audio downloads. The growth hasn’t stopped there as CHGO saw a significant boost in FAST viewership with channels growing by 48% year over year, contributing to their digital strategy of housing content where people can find it the easiest. These milestones underscore the scale and momentum of CHGO and the strength of its engaged fan communities.

“Sports have a unique power to bring people together. They unite us, move us, entertain us, and give us something to believe in,” said Eric Wedum, Creative Director at ALLCITY. “Sports speak to a connection deep within us. At ALLCITY, we strive to be a positive force in this world, to bring everyone together under one banner. For us, and for those like us, it will always be sports over everything.”

As part of this renewed focus, ALLCITY is also doubling down on the communities it has built in each of its markets while launching ALLCITY.OURCITY., a new umbrella initiative that will house all charitable and community-driven efforts across Chicago. To date, CHGO has been involved with notable outlets like Big Brothers Big Sisters of America, Toys for Tots and The Heart’s Playbook foundation in an effort to create awareness, donations and volunteer work to help bolster crucial needs for the community they seek to bring together.

“At CHGO, we care deeply about our community. We continue to enjoy creating meaningful relationships with the people and organizations who share our desire to enhance experiences for those in need. We value creating a respectful and inclusive space for people who watch and listen to CHGO shows, attend our local events and engage with us on social media platforms and our CHGO Diehard Discord,” said Jake Flannigan, General Manager at CHGO.

Through ALLCITY.OURCITY., the company will continue to partner with local nonprofits, athletes, teams, and brands to create meaningful impact in Chicago. The initiative will centralize community events, youth-focused programming, charitable activations, and mentorship opportunities, all rooted in the shared language of sports.

“Sports Over Everything” now serves as both a rallying cry and a guiding principle for ALLCITY’s content strategy, community engagement, and philanthropic efforts, reinforcing the belief that sports are more than entertainment; they are a connection, identity, and belonging.

For more information about ALLCITY and its community initiatives, contact Press@ALLCITYNetwork.com or visit ALLCHGO.com.